The MarketerTools Blog
Marketing that actually works.
No listicles. No fluff. Practitioner-written guides on campaign tracking, paid search, ASO, and performance marketing — with the citations to back them up.
Google Ads Match Types in 2025: What You Learned in 2019 Is Now Wrong
Google quietly rewired how match types work in 2021 and again in 2023. Here's what actually changed, what it means for your campaigns, and the mental model that holds up regardless of which update comes next.
Meta Advantage+ Audience: An Honest Practitioner's Guide (Including When It Fails)
Meta's own data says Advantage+ Audience delivers 13% lower cost per sale. Third-party analysis found new customer acquisition costs doubled for some accounts. Here's the full picture — what it is, when it beats manual targeting, and when it doesn't.
Meta's Andromeda Update: What Actually Changed and Why Your Old Playbook Is Dead
Andromeda is Meta's biggest ads infrastructure overhaul in years. Here's what it actually is, why Meta built it, what practitioners on r/FacebookAds are experiencing, and the new creative-first playbook that actually works.
UTM Parameters: The Complete Guide (And Why They're Named After a Sea Creature)
A no-BS guide to UTM tracking — what the parameters actually mean, the naming convention mistakes that silently destroy your attribution data, and how to build a system your whole team won't break.