The MarketerTools Blog
No listicles. No fluff. Practitioner-written guides on campaign tracking, paid search, ASO, and performance marketing — with the citations to back them up.
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RCA frameworks, n-gram search term analysis, AEO keyword research, ad copy skill files, Tech SEO automation, Metabase MCP queries, and executive artifacts — practical Claude workflows for performance marketing teams.
Every major ad platform now publishes a searchable archive of live and historical ads — for free, no account required. Here's what each one shows, what it hides, and a repeatable process for turning competitor ad libraries into your own creative roadmap.
Firebase (now folded into GA4) can hand Google Ads your purchasers, your churn-risk users, and your predicted 7-day buyers as ready-to-target audiences. Here's exactly how the link works, what breaks if you unlink it, and how to build audiences worth spending against.
AI Overviews now appear on 48% of Google searches and reduce organic CTR by up to 46.7% on affected queries. But pages cited inside AI Overviews see 120% more clicks per impression. Here's how to be on the right side of that divide.
Google's third spam update of 2026 started rolling out August 18. Here's what SpamBrain is targeting, how it differs from the March and June updates, and the specific changes that move rankings.
Meta separated click-through and engage-through attribution in March 2026. ROAS didn't actually fall — the metric definition changed. Here's what the numbers now mean, why video ROAS is likely inflated by 15–25%, and how to rebuild your benchmarks.