The complete marketer's toolkit
Every tool you need to run better campaigns. Free forever. No paywalls. No forced signups. Just utilities that save hours.
Learn the craft, not just the tool.
Practitioner-written guides on campaign tracking, paid search, ASO, and performance marketing. Cited, not ChatGPT'd.
How to Set Up a Custom Signature in Gmail: The Complete 2026 Guide
Step-by-step instructions for creating and installing a custom email signature in Gmail — desktop and mobile, with photos, logos, social links, and HTML formatting, plus the fixes for every common signature bug.
Meta Conversions API (CAPI): The Complete Implementation Guide for Performance Marketers
Tracking is leaking. Meta's Pixel misses up to 40% of conversions due to iOS 14.5, ad blockers, and cookie death. Here's how Meta CAPI fixes it — and what you must get right to see the impact.
Google App Campaigns (UAC) Playbook: The Expert Framework for Scaling Past Installs in 2026
Most UAC campaigns optimise for installs and wonder why LTV is terrible. This is the complete expert framework: the install trap, bid cap testing, deep funnel event configuration, creative rotation at scale, and Firebase audience engineering.
Fast tools. No friction. Free forever.
Free forever, no card needed
Every tool works in your browser immediately. No account needed. No trial period. No paywall after 30 days.
Privacy-first architecture
Client-side processing where possible. We don't store your campaign data unless you ask us to.
Save & reuse presets
Sign in with Google to save UTM presets, QR styles, and naming conventions across sessions.
14-day link analytics
Track clicks, countries, devices, and referrers on your short links. Auto-deleted after 14 days.
New tools & guides, delivered
We write about performance marketing, ASO, and campaign operations. No fluff, no cadence pressure — just useful when it lands.
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The marketer's toolkit that stays free
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