Keyword Match Type Tool
Paste your keywords and instantly convert them to Broad, Phrase, and Exact match formats. Bulk support with CSV export.
0 keywords
One keyword per line
Broad Match
keywordPhrase Match
"keyword"Exact Match
[keyword]Google Ads Match Types Explained
Broad Match
running shoesShows for related searches, synonyms, and variations. Maximum reach, lower precision. Default match type.
Phrase Match
"running shoes"Shows when the phrase appears in the search query. More targeted than broad. Wrapped in double quotes.
Exact Match
[running shoes]Shows only for that exact query or close variants. Highest precision, lowest volume. Wrapped in square brackets.