UTM Builder
Build campaign tracking URLs for any channel. Includes presets for Google, Meta, LinkedIn, Email, WhatsApp, and more.
Quick Presets
Generated URL
Fill in the fields on the left to generate your URL.
What is a UTM Builder?
A UTM builder (or campaign URL builder) is a tool that appends UTM parameters to your URLs so Google Analytics and other analytics platforms can identify where your website traffic comes from. UTM stands for Urchin Tracking Module — a legacy name from the analytics platform Google acquired in 2005.
UTM Parameters Explained
utm_sourceWhere your traffic originates (google, facebook, newsletter)
utm_mediumThe marketing channel (cpc, email, organic, social)
utm_campaignYour campaign name (summer_sale, brand_awareness)
utm_termPaid search keywords (optional, for Google Ads)
utm_contentDifferentiate creatives or links (optional)