Take Rate
Business
Take rate is the percentage of GMV a marketplace or platform keeps as its own revenue, with the rest passed through to sellers or supply-side partners.
Take rate is the core lever of a marketplace's business model — raise it and revenue grows without needing more GMV, but push it too high and sellers or supply partners may leave for a competitor with a lower take. Ride-hailing, food delivery, and ecommerce marketplaces all live and die by getting this number right relative to what their supply side (drivers, restaurants, sellers) will tolerate.
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