ImageInfographics and art directionIntermediateWrites a set of prompts

Brand moodboard and art-direction brief

Asks a chat model to turn your brand attributes into an art-direction brief and four moodboard image prompts you can feed to any generator.

For: Performance marketers, Creative strategists, E-commerce marketers · Works with: Any capable chat model (ChatGPT, Claude, Gemini, others)

Your prompt

Act as an art director. Create an art-direction brief and four moodboard image prompts for a direct-to-consumer sustainable skincare line launching in Europe. Brand attributes: honest, gentle, scientific, warm. Audience: women aged 28-45 who read ingredient labels. What the brand must NOT feel like: clinical, luxurious-exclusive or trend-chasing. Deliver: 1. A one-paragraph visual direction statement. 2. A palette (5 colours with names and hex codes) with a note on where each is used. 3. Photography or illustration rules: subject matter, composition, lighting, colour grade, and what to avoid. 4. Four image-generation prompts (80-100 words each, no text in the image, written as natural-language scene descriptions): a hero scene, a product-in-context scene, an abstract texture or pattern, and a people-free detail shot. 5. A short list of things to confirm with a human designer before locking the direction. Base everything on the attributes I gave you. Do not invent brand history, awards, customer data or competitors.

Customize

The fields start with example values so you can see how the prompt works. Everything stays in your browser.

What the brand is.

Comma-separated.

Who it targets.

The opposite feelings.

Example of what to expect

Illustrative only. It describes the kind of result this prompt aims for; real output varies by tool, model and run.

A visual-direction paragraph, a five-colour palette with hex codes and usage notes, photography rules, four generator-ready scene prompts, and a short checklist for a designer.

Expected format: Five labelled sections; image prompts as a numbered list.

How to use it

  1. Run the four image prompts in your preferred generator and collect the results as a moodboard.
  2. Share the brief with a designer for review.
  3. Re-run with tweaked attributes to explore alternatives.

Limitations

  • This produces a starting direction, not a brand identity; a designer should refine it.
  • Generated hex codes are suggestions and may not meet accessibility contrast requirements; test them.

Platform notes

Any capable chat model (ChatGPT, Claude, Gemini, others)

Official docs read · checked 2026-10-11

Plain-text prompt for any chat model.

General notes on Any capable chat model (ChatGPT, Claude, Gemini, others)
  • These prompts are plain text and work in any chat assistant. For analytics prompts, paste a small, anonymised export; a chat model can misread columns or miscalculate, so recompute key numbers yourself.

Source, license and attribution

Origin
Original by MarketerTools
Publisher
MarketerTools
License
Original work by MarketerTools, free to copy and use. Informed by the linked documentation; no third-party text is reproduced.
Platform assumptions checked
2026-10-11

Documentation and references behind this prompt

These informed the structure and the platform notes. A reference is not a license, and no third-party prompt text is copied here.

Spotted an attribution error, or are you a source owner with a request? Use the chat button at the bottom right and quote prompt ID img-036. We will correct or remove it.

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