Attribution, incrementality and tests: AI prompts for marketers

Attribution comparisons, experiment design and test evaluation that respect statistical limits.

4 prompts

  • AnalyticsAdvancedDesigns a test

    Incrementality test design: holdout or geo experiment

    Designs an incrementality test plan with hypotheses, units, duration decisions and pre-registered success criteria, without inventing sample sizes.

    Any capable chat model (ChatGPT, Claude, Gemini, others)

  • AnalyticsIntermediateAnalyses your data

    A/B test result evaluation with statistical guardrails

    Interprets an A/B test from raw counts with checks for sample-ratio mismatch, peeking and practical significance, without inventing a significance result.

    Any capable chat model (ChatGPT, Claude, Gemini, others) · Google Sheets / Excel