Product and app demo video: AI prompts for marketers

Feature highlights, install-ad hooks and demo b-roll, plus the shot lists that keep real UI footage honest.

7 prompts

  • VideoIntermediateGenerates a video

    Software feature b-roll (abstract, not a UI replica)

    Atmospheric b-roll that conveys a software capability metaphorically, to cut around your real screen recordings. It never tries to generate readable UI.

    Google video models (Gemini Omni Flash, Veo 3.1) · Runway (Gen-4.5 and earlier) · Kling +2

  • VideoIntermediateGenerates a video

    Physical product feature close-up sequence

    Three tightly framed shots, each showing one real feature in action, written so each can be generated and checked separately.

    Google video models (Gemini Omni Flash, Veo 3.1) · Runway (Gen-4.5 and earlier) · Kling +2

  • VideoIntermediateWrites a storyboard

    How-to micro-tutorial storyboard (script, not video)

    Asks a chat model for a micro-tutorial plan: what to show, what to say, and where real footage is needed. It produces a storyboard, not a video.

    Any capable chat model (ChatGPT, Claude, Gemini, others)

  • VideoIntermediateGenerates a video

    App feature highlight b-roll (person with phone)

    People using a phone in context, with an unreadable or blank screen, to be intercut with real app screen recordings.

    Google video models (Gemini Omni Flash, Veo 3.1) · Runway (Gen-4.5 and earlier) · Kling +2

  • VideoIntermediateGenerates a video

    App install ad: 3-second hook opening

    Only the opening three seconds of an install ad: a relatable problem moment designed to stop the scroll, to be followed by real app footage.

    Google video models (Gemini Omni Flash, Veo 3.1) · Runway (Gen-4.5 and earlier) · Kling +1

  • VideoIntermediateWrites a shot list

    App store preview video shot list (script, not video)

    A shot list for a store preview video built entirely from real in-app footage, with caption suggestions and a store-rules checklist.

    Any capable chat model (ChatGPT, Claude, Gemini, others)

  • VideoIntermediateGenerates a video

    E-commerce product-page loop (3-6 seconds)

    A silent, seamlessly looping clip for a product page, with minimal motion and a stable background so the loop point is invisible.

    Google video models (Gemini Omni Flash, Veo 3.1) · Runway (Gen-4.5 and earlier) · Kling +2