VideoScripts, hooks and storyboardsIntermediateWrites a script

Brand film treatment (concept document, not video)

A one-page treatment for a brand film: premise, tone, scene outline and production needs, as the basis for a real shoot or an AI-assisted concept reel.

For: Paid social marketers, Creative strategists, Brand and content marketers · Works with: Any capable chat model (ChatGPT, Claude, Gemini, others)

Public beta. This prompt was drafted with AI assistance and checked by automated rules, but it has not been reviewed or tested by a person yet. Treat it as a starting point and check the output. It is hidden from search engines while in beta. Use the “Was this prompt useful?” box to tell us what works.

Your prompt

Act as a creative director. Write a one-page treatment for a 60-second brand film for a family-owned coffee roaster founded to support smallholder farms. Brand truths (use only these): buys directly from farms; roasts in small batches; compostable packaging. Audience: ethical-minded urban coffee drinkers. Feeling to leave the viewer with: quiet pride and connection. Constraints: small budget; one location; no actors on screen. Include: the premise in two sentences; tone and visual style; a scene-by-scene outline (4-6 scenes, each with setting, action and emotion); the product's role; the closing line and end card; music and sound direction (describe the mood, do not name copyrighted songs); and a production needs list (locations, cast types, key props). Add a final section called "What AI video could realistically do here and what must be shot for real". Do not invent brand history, awards, customer stories or statistics.

Customize

The fields start with example values so you can see how the prompt works. Everything stays in your browser.

Target duration.

What the brand is.

Facts you can show.

Who it is for.

Emotional goal.

Practical limits.

Example of what to expect

Illustrative only. It describes the kind of result this prompt aims for; real output varies by tool, model and run.

A one-page treatment with premise, visual style, a 5-scene outline, product role, sound direction, production needs and a candid split of AI-suitable vs must-shoot content.

Expected format: One-page treatment.

How to use it

  1. Use the treatment to align stakeholders before spending on production.
  2. Turn scenes into generator prompts only where the final section says AI is suitable.
  3. Verify brand claims.

Limitations

  • A treatment is a creative proposal, not a produced film.
  • Claims about sourcing or sustainability must be true and substantiated.

Platform notes

Any capable chat model (ChatGPT, Claude, Gemini, others)

Official docs read · checked 2026-10-11

Plain-text prompt for any chat model.

General notes on Any capable chat model (ChatGPT, Claude, Gemini, others)
  • These prompts are plain text and work in any chat assistant. For analytics prompts, paste a small, anonymised export; a chat model can misread columns or miscalculate, so recompute key numbers yourself.

Source, license and attribution

Origin
Original by MarketerTools
Publisher
MarketerTools
License
Original work by MarketerTools, free to copy and use. Informed by the linked documentation; no third-party text is reproduced.
Platform assumptions checked
2026-10-11

Documentation and references behind this prompt

These informed the structure and the platform notes. A reference is not a license, and no third-party prompt text is copied here.

Spotted an attribution error, or are you a source owner with a request? Use the chat button at the bottom right and quote prompt ID vid-022. We will correct or remove it.

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