URL Structure

URL structure and site architecture describe how a site's pages are organized and named, affecting both crawlability and how clearly topic relationships are communicated.

Short, descriptive, keyword-relevant URLs (marketertools.fyi/roas-calculator, not marketertools.fyi/page?id=4471) are easier for both users and crawlers to interpret at a glance, though URL structure itself is a fairly minor, oft-overrated ranking factor compared to content quality and internal linking. A flatter, more logical hierarchy generally distributes crawl priority and link equity more efficiently than deeply nested URL paths.