Internal Link
SEO
An internal link connects one page on your own site to another, helping both users and search engines navigate and understand your content structure.
Internal linking is the SEO lever most fully within your own control — no outreach, no third party required, just deliberate structure. It does two jobs: it distributes link equity from your strongest pages toward newer or weaker ones, and it tells search engines (and users) which pages you consider most related and important. A dense, logical internal link structure between related content is one of the most underused SEO tactics, precisely because it requires no external cooperation to execute.