Featured Snippet

A featured snippet is a highlighted excerpt shown above standard organic results, pulled directly from a ranking page to answer the query at a glance.

Snippets tend to favor content structured to directly answer a question in the first sentence or two, followed by supporting detail — the exact opposite of a long, meandering introduction before getting to the point. Ranking for a snippet generally requires already ranking on page one; the snippet is pulled from an existing top-ranking page, not awarded independently.