SERP Feature
SEO
A SERP feature is any non-standard result element on a search results page — snippets, carousels, knowledge panels, map packs — beyond the standard organic listing format.
Different SERP features reward different optimization tactics: featured snippets favor clear, directly-answering paragraphs and structured lists; image/video carousels favor properly optimized media with descriptive alt text and structured data; local map packs favor Google Business Profile signals more than on-page content. Auditing which SERP features actually appear for your target keywords should shape what format you build, not just what you write.
Related terms