People Also Ask

People Also Ask (PAA) is an expandable Google SERP feature showing related questions, which reveals fresh related queries each time a box is expanded.

PAA is one of the best free sources of real long-tail keyword and content-gap research available, because the questions come directly from Google's own model of what searchers actually want to know next. Structuring an article's subheadings around genuine PAA questions (in your own words, never copied verbatim) is a reliable way to both serve readers better and increase the odds of the content itself getting pulled into a PAA answer.