ImageCreative variations for testingIntermediateWrites a set of prompts

Five creative concept angles for one product

Turns one product and one audience into five clearly different advertising angles, each with its own image prompt, for early concept testing.

For: Performance marketers, Creative strategists, E-commerce marketers · Works with: Any capable chat model (ChatGPT, Claude, Gemini, others)

Your prompt

Act as a creative strategist. For a standing-desk converter and the audience remote workers with back pain, propose five distinct advertising ANGLES, each built on a different motivation: problem relief, productivity, social proof, price/value, aspirational lifestyle. For each angle give: 1. Angle name and a one-sentence rationale grounded only in the information I gave you. 2. The single customer insight it relies on, stated as an assumption I should validate. 3. An image-generation prompt (80-110 words, no text in the image) with subject, setting, composition, lighting and style that expresses the angle, in 1:1. 4. One risk or claim that would need substantiation before use. Then rank the five by how easy they are to test cheaply and explain the ranking. Do not invent statistics, competitor claims or customer quotes. Where you lack information, ask me one clarifying question instead of guessing.

Customize

The fields start with example values so you can see how the prompt works. Everything stays in your browser.

What you sell.

Who you want to reach.

Comma-separated motivations to cover.

Format for the image prompts.

Example of what to expect

Illustrative only. It describes the kind of result this prompt aims for; real output varies by tool, model and run.

Five angles, each with a rationale, an assumption to validate, an image prompt and a claim to substantiate, then a ranking by ease of cheap testing.

Expected format: Five numbered angles with four fields each, then a ranked list.

How to use it

  1. Treat the insights as hypotheses and validate them with real customer research.
  2. Run each image prompt through your image tool and shortlist two or three.
  3. Use the claims list as a checklist for legal or compliance review.

Limitations

  • The model has no knowledge of your audience beyond what you supply; angles are brainstorming, not research findings.
  • Claims about health, finance or results need real substantiation; do not publish model-suggested claims unchecked.

Platform notes

Any capable chat model (ChatGPT, Claude, Gemini, others)

Official docs read · checked 2026-10-11

Plain-text prompt for any chat model.

General notes on Any capable chat model (ChatGPT, Claude, Gemini, others)
  • These prompts are plain text and work in any chat assistant. For analytics prompts, paste a small, anonymised export; a chat model can misread columns or miscalculate, so recompute key numbers yourself.

Source, license and attribution

Origin
Original by MarketerTools
Publisher
MarketerTools
License
Original work by MarketerTools, free to copy and use. Informed by the linked documentation; no third-party text is reproduced.
Platform assumptions checked
2026-10-11

Documentation and references behind this prompt

These informed the structure and the platform notes. A reference is not a license, and no third-party prompt text is copied here.

Spotted an attribution error, or are you a source owner with a request? Use the chat button at the bottom right and quote prompt ID img-011. We will correct or remove it.

Related prompts

  • ImageIntermediateWrites a set of prompts

    Creative test set: change one variable at a time

    Builds a fixed base prompt and a controlled list of variants that change exactly one element, so a creative test isolates what actually drove results.

    Any capable chat model (ChatGPT, Claude, Gemini, others)

  • ImageIntermediateGenerates an image

    Static ad image: product hero with headline space

    A single-product advertising image with a deliberately empty zone for headline and CTA, so the designer or ad platform can add copy after generation.

    OpenAI GPT Image · Google Gemini image generation (Nano Banana) · FLUX (Black Forest Labs) +2

  • ImageIntermediateGenerates an image

    Seasonal campaign image variants

    One approved base visual re-skinned for a season or holiday by changing only palette, props and light, keeping product and composition fixed.

    OpenAI GPT Image · Google Gemini image generation (Nano Banana) · FLUX (Black Forest Labs) +1

  • ImageIntermediateGenerates an image

    Differentiation visual brief (without copying a competitor)

    Uses your description of competitors' visual conventions to design an image that deliberately breaks from them, without imitating any brand's assets.

    OpenAI GPT Image · Google Gemini image generation (Nano Banana) · FLUX (Black Forest Labs) +1