ImageCreative variations for testingIntermediateGenerates an image

Differentiation visual brief (without copying a competitor)

Uses your description of competitors' visual conventions to design an image that deliberately breaks from them, without imitating any brand's assets.

For: Performance marketers, Creative strategists, E-commerce marketers · Works with: OpenAI GPT Image, Google Gemini image generation (Nano Banana), FLUX (Black Forest Labs), Any image generator

Your prompt

Create a 1:1 advertising image for a plant-based protein powder that deliberately stands out in a feed full of the following visual conventions used by competitors in this category: muscular athletes, dark gyms, neon accents, close-ups of shaker bottles. Differentiate by: a bright, sunlit kitchen scene with fruit and a relaxed home setting instead of a gym. Keep: the product clearly visible and accurately shown; one focal point; a mood of relaxed and approachable; a palette of soft peach, leaf green and cream. Do not imitate any specific brand's logo, mascot, packaging design, typography or layout. Use original composition and original props. Constraints: no text, logos or watermarks in the image.

Customize

The fields start with example values so you can see how the prompt works. Everything stays in your browser.

What you advertise.

Frame.

Describe the CATEGORY's common look in general terms, not a named brand.

The contrast you want.

Feeling.

Colours.

Example of what to expect

Illustrative only. It describes the kind of result this prompt aims for; real output varies by tool, model and run.

A sunlit kitchen counter with the protein powder tub, fruit and a smoothie glass in soft peach and green tones, the opposite of dark-gym imagery.

Expected format: One image. Compare it against competitor ads at thumbnail size.

How to use it

  1. Describe the category's visual norms in general words, not by naming a brand to copy.
  2. Pin competitor ads next to your output to confirm it actually looks different.
  3. Have someone check the result for accidental resemblance to any brand.

Limitations

  • Differentiation does not guarantee better performance; test it.
  • Imitating another brand's distinctive assets can raise trademark and passing-off issues; the prompt forbids it but you must still check the output.

Platform notes

OpenAI GPT Image

Official docs read · checked 2026-10-11

Aspect ratio is set with the size parameter, not in prose. Use medium or high quality when the image contains text or fine detail.

General notes on OpenAI GPT Image
  • OpenAI's guide covers gpt-image-2 (recommended), gpt-image-1.5, gpt-image-1 and gpt-image-1-mini.
  • Aspect ratio is set through the size parameter, not in prose. Quality is low, medium or high; medium or high is advised for small or dense text.
  • Put literal text in quotation marks, and when editing say what must stay unchanged.

Google Gemini image generation (Nano Banana)

Official docs read · checked 2026-10-11
General notes on Google Gemini image generation (Nano Banana)
  • Google's docs list several Nano Banana models (2.1, 2 Lite, 2, Pro) and recommend 2.1 for new projects as of the verification date.
  • Supported aspect ratios include 1:1, 4:5, 9:16, 16:9 and 21:9; sizes 1K, 2K and 4K. Up to 14 reference images per request.
  • All generated images carry a SynthID watermark.

FLUX (Black Forest Labs)

Official docs read · checked 2026-10-11

FLUX.2 does not use negative prompts, so every constraint here is written as something to do rather than something to avoid.

General notes on FLUX (Black Forest Labs)
  • BFL's official guidance for FLUX.2: no negative prompts (describe what you want), write sentences rather than keyword lists, specify lighting, quote text to render, and pair colour names with hex codes.

Any image generator

Official docs read · checked 2026-10-11
General notes on Any image generator
  • Written as natural-language descriptions that the verified image models accept. Syntax for aspect ratio, quality and negative prompts differs by tool, so set those in your tool's own controls.

Source, license and attribution

Origin
Original by MarketerTools
Publisher
MarketerTools
License
Original work by MarketerTools, free to copy and use. Informed by the linked documentation; no third-party text is reproduced.
Platform assumptions checked
2026-10-11

Documentation and references behind this prompt

These informed the structure and the platform notes. A reference is not a license, and no third-party prompt text is copied here.

Spotted an attribution error, or are you a source owner with a request? Use the chat button at the bottom right and quote prompt ID img-012. We will correct or remove it.

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