SERP

The SERP is the page of results a search engine shows after a query — the mix of organic listings, ads, and special features that appears.

Modern SERPs are rarely just ten blue links. Featured snippets, People Also Ask boxes, image and video carousels, local map packs, and AI-generated overviews all compete for space above or alongside traditional organic results, meaning the #1 organic ranking can still sit well below the visible fold depending on what SERP features are present for that query.